OCommIC3K 2016 Abstracts

Full Papers
Paper Nr: 4

Is Knowledge a strategic and unavoidable resource? : from the VRIN framework to organizational performance


Abdeslam Jafjaf

Abstract: Organizations of all sizes and sectors realized that an important change happened: the passage to a new “knowledge society” (Drucker, 1993; p.6). Indeed, this new society (Drucker, 1993) had several important effects on organizations and how they act and perform (Davenport and Prusak, 1998) and notably their environment that became overly moving and instable, with several and various changes coming to affect it (Davenport and Prusak, 1998). So to say, they had and have to adapt to it, by becoming more flexible and responsive (Davenport and Prusak, 1998). In order to do so, they had to focalize on their intangible or nonphysical resources (Halawi et al., 2005), and efficiently manage them. From these resources, knowledge is widely and broadly considered as one of, or even the most important one (Grant, 1996 ; Booto Ekionea et al., 2010), even seen as an unavoidable way of getting competitive advantages (Nonaka, 1991; Booto-Ekionea et al., 2010) in this new society (Drucker, 1993). More precisely and according to the Resource based-view (Barney, 1991), resources with certain characteristics might be able to yield a competitive advantage (Barney, 1991). Barney (1991) developed a kind of model or framework, which allows the assessment and analysis of the different resources, in order to find out if they can or not grant a competitive advantage to their owning organizations, and if the latter is sustainable or not. Sub approaches have also been developed, with the knowledge based-view underlining the important role/part played by knowledge (Grant, 1996). So, the objective of our conceptual research is first to analyze knowledge using the VRIN framework, to see if this unavoidable resource can indeed fulfill the four VRIN characteristics developed by Barney (1991). This analyze and discussion will help us see if the theoretical views are justified or not. Then, we will see if these four characteristics might be related to organizational performance, by trying to shed light on the theoretical complexities of their relations, and interactions. Finally, our research will discuss theoretical implications, in order to propose several future research tracks.

Paper Nr: 5

Using tablet devices to foster KM processes within working contexts in France: towards a new approach


Mehdi EL ABED, Abdeslam Jafjaf and Jean-François LEMOINE

Abstract: Technologies are used to perform and fulfill a large variety of tasks and became unavoidable. This focalization on using tablets is more or less true since the apparition of a new age called “digital age” by Berman (2012; p.21). More precisely, concerning tablets or “tablettes” in French, those tools or devices are used by customers and workers to realize a large variety and scope of tasks. In the more specific scope of tablet use within the particular context of work and by the workers/employees, it is important to analyze their role played in the crucial execution of KM processes, notably as an important and new KM infrastructure (Gold et al., 2001). Besides and firstly, the factors affecting or not the adoption and use of those “tablettes”, still by the workers, are evenly more important and need to be studied. So to say, the objective of this open communication is then double: - What are the key and important factors in the adoption of tablets or “tablettes” by French workers? (Notably by using the great model developed by Venkatesh et al., 2003). - Can we consider tablets as key technological infrastructure supporting KM processes? This open communication will then allow us to discuss these two key axes of analysis with researchers and practitioners, in order to enhance our draft model and spawn some research’s trends, by crossing different disciplinary views. References Berman, S.J. "Digital transformation: opportunities to create new business models", Strategy & Leadership, (40:2), 2012, 16-24. Gold, A.H., Malhotra A., and Segars A.H. “Knowledge Management: An Organizational Capabilities Perspective,” Journal of Management Information Systems (18:1), 2001, 185-214. Venkatesh, V., Morris, M.G., Davis, F.D., and Davis, G.B. “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly (27:3), 2003, 425-478